Sigurður Oddsson, Siggi Odds for short, is a multidisciplinary designer and art director. His main focus for the last years has been identity design in all shapes and sizes, working closely with clients strategising and crafting bold brand experiences. Siggi has also applied himself to various other areas of design such as design and art direction for music, book covers and book design, illustration, packaging and product design. In all cases, his visual language tends to be expressive and playful, built on a foundation of understanding and solid insights.